Follow the Rabbit Studio

AI is moving fast. But for many organisations, the challenge isn’t access to technology — it’s knowing where AI creates real value and how to turn that potential into something people actually use.

Follow the Rabbit was conceived and built within Forge Rocks — from positioning and business model to brand, product thinking and go-to-market. Forge continues to support the venture strategically as it evolves.

Follow the Rabbit helps organisations move from AI curiosity to practical adoption. The studio helps teams identify meaningful opportunities, build and test real solutions, and embed AI into their organisation.

Currently operating and working with organisations on AI strategy, experimentation, prototyping and adoption.